Skill Tree by 0xKepler

The Myth of the "Idea Guy" in the AI Age

Product has never been the only missing piece to success

Feb 20 • 0xKepler

December 2025

A Primer on Network Effects

As the crypto industry matures, success is (thankfully) shifting away from creating hype and speculation (“token is the product”) and toward fundamental…

Dec 13, 2025 • 0xKepler

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August 2025

A Holistic View on Token Utility

new article!

Aug 11, 2025 • 0xKepler

June 2025

WTF is Mindshare?

Analyzing InfoFi's main metric and where things might go next

Jun 30, 2025 • 0xKepler

September 2024

Points Systems: The Good, The Bad, and How To Improve Them

Part II

Sep 12, 2024 • 0xKepler

Points Systems: The Good, The Bad, and How To Improve Them

Part I

Sep 6, 2024 • 0xKepler

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January 2024

There is no headline, i love you | Skill Tree #56

The Attention Economy of Games & Autonomous AI Agents in Games

Jan 12, 2024 • 0xKepler

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Games Marketing on TikTok | Skill Tree #55

First newsletter of 2024. LFG!

Jan 5, 2024 • 0xKepler

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December 2023

Monopoly Go's Economy | Skill Tree #54

Today, we’ll be looking at Monopoly Go’s economy & the limit of esports

Dec 15, 2023 • 0xKepler

Improving Point Airdrops

This article aimed to explain the pros and cons of point systems and introduce an extension to the mechanic, so-called milestone-based vesting. The goal…

Dec 12, 2023 • 0xKepler and Deus Ex DAO

No-loss betting, sustainable P2E & more inspiration | Skill Tree #53

A little bit of a different newsletter this week as I’m heads down building.

Dec 8, 2023 • 0xKepler

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$1B in revenue & $1m Ad Spend per Day - How Monopoly Go got there | Skill Tree #52

Content: 1) How to Do UA Like Monopoly Go! 2) Monetizing via SkipIt IAPs 3) Five Pillars of Emergent Gameplay

Dec 1, 2023 • 0xKepler