This Newsletter Is So Back (but different)

I’m back from my substack hiatus! As the industry got more noisy, I didn’t feel motivated to share the more fundamental content i enjoy writing as the market underindexes on it during strong bull trends.

Currently, I sense the industry is in a transition period, trying to decipher

• what to build?

• how to not only acquire but also retain users?

• how tokens come into that?

Do I know the answers to these questions? No! But I hope by sharing my thoughts i can have a positive impact on crypto’s future.

On here, I’ll share my content on X, interesting pieces a read, or just general thoughts running through my mind whenever there’s something valuable to talk about, so i won’t commit to a predefined posting schedule.

Put your reading socks on and your butt plug in, it’s newsletter time!

The biggest mistake i see teams make in (KOL) marketing