🔥 Insight of the week The mobile gaming market in 2023 [🔗 Link] Hypercasual games downloads are -24% YoY while hybrid-casual is up 13%. Hybrid casual games hit $1.4B in revenue in 2022, with downloads reaching 5.1B. Hypercasual games have it difficult to monetize while hybrid casual games bring additional game mechanics that help improve activity and retention (see graphic below). Progression systems offer monetization opportunities as well. That being said, hypercasual games are still the most downloaded games. However, that also is an indicator that players quickly jump from title to title.